SEO audit November 23, 2025
Types of SEO audits: which type of audit does your website need?
In this article I break down the core types of SEO audits and help you match the right audit to your specific business problem.
Pav Polyarush - Independent SEO Consultant
Overwhelmed by SEO?
As a freelance SEO consultant, I help small and medium-sized businesses cut through the noise and implement clear, data-driven SEO that actually gets you more qualified leads and higher sales.
Industry Certified Professional
HubSpot SEO, Google Analytics 4, and Google Ads Search certified
(click on badge to view)
Proven Results
With years of experience, as an organic SEO consultant I offer bespoke one-to-one SEO solutions tailored exclusively for your needs. Benefit from years of experience in boosting website performance.
Transparent Process
No guesswork - see my structured approach and outcomes. White-Hat SEO Only: Ethical techniques to rank your site without risks.
Advanced SEO Tools for Best Results
I use industry-standard SEO tools. Better data, better strategy, better results for your website.
Why Choose Pav?
With years of dedicated experience in SEO, content marketing, and web development, I partner directly with businesses like yours. My focus is on building and executing inbound strategies that don't just generate traffic, but deliver qualified leads, boost sales, and drive measurable ROI for your business on autopilot.
With a linguistic background and knowledge of web development, I can take a holistic approach to SEO. My linguistic expertise allows me to optimize content by understanding language nuances, conducting effective keyword research, and aligning with search intent, while my web development skills ensure technical SEO proficiency, such as improving site structure, speed, and crawlability. Together, these strengths enable me to see the complete picture of SEO and integrate it seamlessly into broader marketing strategies, leveraging tools, tracking, and analytics to maximize impact and drive results.
Direct Expert Access
Work directly with an experienced organic SEO specialist without account managers or junior staff. Your strategy deserves dedicated, personalized attention.
Results-Driven Strategy
Every recommendation and tactic is prioritized based on potential ROI, focusing exclusively on activities that drive meaningful business growth.
Agile & Adaptable
Quick pivots and flexible implementation ensure we capitalize on emerging opportunities and adjust to changing market conditions.
Holistic Experience
Expertise across SEO, content, web development, and digital strategy means comprehensive solutions that address the complete customer journey.
Cost-Effectiveness
Working directly with a freelance SEO specialist eliminates the overhead costs associated with agencies. You pay exclusively for expertise and results, not fancy offices or account management layers. Put another way, you can have an experienced search engine marketing expert on your team for half the cost of a full-time junior marketer employee.
Direct Accountability
With no intermediaries, you get complete transparency and direct responsibility for your results. Your success is my success – there's nowhere to hide and no one else to blame.
- Short-term tactics to yield results within the first 2–3 months
- Long-term tactics to enhance brand awareness, attract leads through organic traffic, build trust in your brand, and position you as a thought leader in your industry over 1 to 3 years (the timeline depends largely on how competitive your niche is)
- Operational guidance to help your team implement and maintain strategies
- Customized reporting focused on metrics that matter to your business
- Regular strategy sessions to review performance and adjust approaches
Services Snapshot
I offer comprehensive SEO solutions tailored to your business needs - from technical audits to content strategy. Whether you need a one-time consultation or ongoing support, I work directly with you (no account managers, no middlemen).
Project-Based SEO (Low commitment, low risk)
SEO Health Check
Who it's for: New or unsure website owners.
What it delivers: Quick, high-level overview of your
site's SEO health.
Why Choose This: Start here for a simple, risk-free
way to see where you stand.
SEO Audit (In-Depth)
Who it's for: Businesses ready to dig deeper.
What it delivers: Detailed analysis showing what's
holding you back.
Why Choose This: Ideal for a clear action plan before
investing more.
One-Time SEO Consultation
Who it's for: Anyone needing expert answers or a second
opinion.
What it delivers: Actionable advice on your specific
SEO questions.
Why Choose This: Ideal if you require expert advice
for specific SEO challenges or a second opinion.
Content Marketing
Who it's for: SMEs who need content creation as a
standalone service.
What it delivers: Blog posts, landing pages, and more
to attract and convert visitors.
Why Choose This: Perfect for businesses needing dedicated
content creation to attract and convert visitors.
End-to-End SEO Management (For Growth-Oriented Clients)
Ongoing SEO Consultancy/ Monthly SEO
Who it's for: SMEs seeking expert SEO direction and
continuous optimization with implementation support.
What it delivers: The full process: planning, implementation,
monitoring, and refining.
Why Choose This: Best for businesses seeking comprehensive
expert guidance and implementation for long-term SEO success.
Specialized Services (If Needed)
PPC Management
Who it's for: Businesses that want fast, measurable
results.
What it delivers: Targeted traffic, increased conversions,
and valuable data.
Why Choose This: Ideal if you need quick wins alongside
long-term SEO.
White Label SEO
Who it's for: Digital marketing agencies or web developers.
What it delivers: SEO services branded with your logo.
Why Choose This: Perfect if you want to expand your
services without the overhead.
Who Pav Partners With
I collaborate with forward-thinking businesses and marketing professionals to drive impactful growth. My partnerships are built on understanding your unique goals and delivering tailored strategies.
Business Owners & Executives (SMEs)
If you lead a Small or Medium-sized Enterprise (SME) across any industry - from manufacturing to services, e-commerce to tech startups (including SaaS and software) - and are seeking a strategic partner to:
- Build or optimize a high-performing inbound marketing engine
- Craft and execute a compelling content strategy
- Significantly accelerate your sales pipeline
I integrate seamlessly as an extension of your team, and bring senior-level expertise without the long-term commitment and overhead of a full-time executive. Consider me your dedicated organic SEO consultant focused on delivering measurable results and sustainable growth.
Marketing Teams & Agencies
I partner with ambitious in-house marketing teams and digital agencies who are looking to:
- Achieve superior SEO performance and organic visibility
- Implement advanced lead generation tactics for higher conversion
- Provide specialized expertise to complement your existing team
Whether you need a strategic advisor, a hands-on executor, or a reliable partner to scale your services, I offer expert consulting, personalized coaching, and direct campaign execution. For agencies, I integrate seamlessly as a white-label service provider for your clients or as a trusted referral partner, which ensures your clients receive top-tier support and results.
Ready to discuss how my expertise can fuel your growth?
Let's ConnectLatest from the Blog
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SEO audit November 18, 2025
What exactly is a professional SEO audit? Is it worth it or a waste of time?
Wondering if a professional SEO Audit is worth it for your small business? This guide breaks down what it really is, its benefits, and why you might not need a full SEO audit.
Get in Touch
Need an SEO service or just have a question? I'm happy to help.
