DESIGNED FOR SUCCESS.

SEO AND AI SEO SERVICES FOR SMALL BUSINESS.
UNIQUELY TAILORED TO FIT YOUR NEEDS.

Better rankings. More traffic. Higher sales.
That’s the power of data-driven, expert-led organic SEO and AI search services. Turn your online presence into a well-oiled selling machine - without the agency markup.

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"Pav has been a game-changer for our web strategy."
Manufacturing Company
Grow the bottom line
Strategies to attract visitors actively searching for your products/services, turning clicks into genuine opportunities.
Track ROI
Monthly dashboards you can actually understand.
Direct Expert Access
Work directly with a seasoned professional, not junior account managers.

What do freelance SEO and AI SEO services for SMEs include?

Whether you need a long-term partner, a one-time project, or help with a specific challenge, I offer flexible services tailored to small and medium-sized businesses.

End-to-End SEO And AI SEO Management (For Growth-Oriented Clients)

Ongoing SEO And AI SEO Consultancy

Who it's for: SMEs seeking expert direction and continuous optimization with implementation support.
What it delivers: The full process: planning, implementation, monitoring, and refining.
Why Choose This: Best for businesses seeking comprehensive expert guidance and implementation for long-term success.

Explore Monthly SEO & AI SEO

Project-Based SEO and AI SEO (Low commitment, low risk)

Mini Site Audit and Strategy

Who it's for: New or unsure website owners.
What it delivers: Quick, high-level overview of your site's health.
Why Choose This: Start here if you want a simple, risk-free way to see where you stand.

Learn About Mini Site Audit

Website Audit (In-Depth)

Who it's for: Businesses ready to dig deeper.
What it delivers: Detailed analysis showing what's holding you back and how to fix it.
Why Choose This: Ideal if you want a clear action plan before investing more.

One-Time SEO and AI Search Consultation

Who it's for: Anyone needing expert answers or a second opinion.
What it delivers: Actionable advice on your specific questions.
Why Choose This: Ideal if you require expert advice for specific challenges or a second opinion.

Learn About SEO and AI SEO Consultation

Keyword Research & Mapping

Who it's for: Businesses wanting to target the right search terms.
What it delivers: Comprehensive keyword strategy with competitor analysis and search intent mapping.
Why Choose This: Essential foundation for any successful SEO campaign.

Content Marketing

Who it's for: SMEs who need content creation as a standalone service.
What it delivers: Blog posts, landing pages, and more to attract and convert visitors.
Why Choose This: Perfect for businesses needing dedicated content creation to attract and convert visitors.

On-Page SEO

Who it's for: Websites needing optimization of existing pages.
What it delivers: Title tags, meta descriptions, headers, and content optimization for better rankings.
Why Choose This: Perfect for improving your current pages' search performance.

Technical SEO

Who it's for: Sites with crawling, indexing, or performance issues.
What it delivers: Site speed optimization, mobile-friendliness, crawlability fixes, and schema markup.
Why Choose This: Essential for websites with technical barriers to ranking.

Off-page SEO

Who it's for: Businesses needing to build domain authority and trust.
What it delivers: High-quality backlinks, digital PR, and authority building strategies.
Why Choose This: Crucial for competitive industries and long-term ranking success.

Local SEO

Who it's for: Local businesses wanting to dominate local search results.
What it delivers: Google Business Profile optimization, local citations, and location-based ranking strategies.
Why Choose This: Essential for businesses serving specific geographic areas.

Specialized Services (If Needed)

PPC Management

Who it's for: Businesses that want fast, measurable results while building long-term organic traffic with SEO.
What it delivers: Targeted traffic, increased conversions, and data you can use to refine your marketing strategy.
Why Choose This: Ideal if you need quick wins.

White Label SEO

Who it's for: Digital marketing agencies, web designers, web developers who want to offer SEO services under their own brand.
What it delivers: SEO services - all branded with your logo.
Why Choose This: Perfect if you want to expand your services.

Getting Started with Organic SEO and AI SEO Services: The 4-Step Plan

Ready to improve your organic online presence? Here's how we can begin working together:

1
💬

Initial Chat & Goal Discovery

Reach out, and we'll schedule a brief call. We’ll discuss your business, what you want to achieve, and how SEO can help you get there. This is all about understanding your needs.

2
📊

Comprehensive Analysis & Proposal

Based on our conversation and any initial data you provide, I'll analyze your situation and develop a tailored proposal. This will outline a proposed strategy or the scope for a specific service (like an audit or consultation).

3
📋

Strategy Discussion & Alignment

We'll review the proposal together. I’ll walk you through my recommendations, answer your questions, and we’ll ensure the plan aligns perfectly with your objectives.

4
🚀

Agreement & Let's Get to Work

Once we're both happy with the plan and terms, we'll make it official. Then, I’ll get started on implementing the agreed-upon SEO strategy or service delivery.

Grow Your Bottom Line With Proven Small Business SEO and AI SEO Services

Explore client case studies to learn how organic search optimization helped small and medium-sized businesses generate more traffic and revenue from organic search.

Frequently Asked Questions

Everything you need to know about organic SEO and AI SEO services

Organic SEO services aim to improve a website’s visibility in search engine results naturally, without relying on paid ads. This is done by optimizing the site’s content, structure, and other key elements to attract unpaid, or "organic," traffic and boost search rankings.

AI SEO services focus on getting content cited in AI answers (like Google's AI Overviews or ChatGPT) through predictive trend analysis, content generation/optimization, technical audits, identifying user intent patterns, and structuring content (Q&A, headings, lists) so AI models easily pull it as direct answers in generative search results.

  • Increase Visibility and Traffic: SEO helps your website appear higher in search engine results and AI SEO helps you get cited in AI answers, which makes it easier for potential customers to find you.
  • Build Credibility and Trust: High-ranking websites are often seen as more trustworthy and authoritative by users. The same is true if your website appears in AI answers.
  • Deliver Long-Term Results: Unlike paid ads, the benefits of SEO and AI search optimization grow over time, providing ongoing traffic and visibility without continuous spending.
  • Gain a Competitive Edge: Outranking competitors in search results and AI answers can lead to more leads, conversions, and market share.
  • Maximize ROI: SEO and AI search optimization target users who are actively searching for what you offer, leading to higher-quality traffic and better conversion rates.

Investing in SEO and AI SEO services is a smart, sustainable way to grow your online presence and stay ahead in today's digital marketplace. It is a strategic investment in the long-term growth, visibility, and profitability of your business.

SEO, or Search Engine Optimization, is the process of improving your website so it ranks higher in search engine results on platforms like Google, Bing, and Yahoo. By optimizing your content, structure, and overall online presence, SEO makes your site more visible to people actively searching for the products or services you offer. The ultimate goal is to attract more qualified, organic (unpaid) traffic and help you grow your business without relying on paid ads.

AI SEO (Artificial Intelligence Search Engine Optimization) focuses specifically on optimizing content to be featured, cited, and referenced in AI-generated responses from systems like ChatGPT, Claude, Gemini, and Google’s AI Overviews.

Effective SEO focuses on optimizing various elements of your website to improve its visibility and ranking in search engine results. Key components include:

  • Keyword Research: Identifying the most relevant and valuable search terms your target audience is using.
  • Content Optimization: Creating high-quality, engaging content that naturally incorporates those keywords and provides value to users.
  • Link Building: Earning links from reputable, authoritative websites to build trust and signal credibility to search engines.
  • Technical SEO: Enhancing site speed, structure, mobile responsiveness, and crawlability to ensure your site meets search engine requirements.

How is AI Search optimization any different?

AI Search targets conversational phrases and questions vs. keyword phrases. Instead of targeting something like “best shoes,” AI SEO would involve targeting much longer phrases.

With AI search, the focus is on increasing your brand’s visibility across the Internet to increase chances of being cited. Traditional search doesn’t rely on visibility to appear in search results.

AI SEO often results in zero-click behavior because customers get information immediately.

SEO is a long-term investment, and while it doesn’t deliver instant results, the payoff is well worth the wait. In most cases, noticeable improvements, such as increased impressions and clicks, can begin within the first few weeks. However, meaningful gains in rankings, traffic, and conversions typically take 3 to 6 months, depending on your industry, competition level, and the starting condition of your website.

In highly competitive spaces, it may take closer to 6–12 months to see significant, lasting impact. That said, each improvement builds on the last, creating steady momentum that compounds over time. The sooner you begin your SEO journey, the sooner you'll start building the momentum needed for long-term success.

The key to SEO success is consistency. With a well-executed strategy and ongoing effort, you’ll see stronger visibility, higher-quality traffic, and better ROI over the long run.

As AI Search optimization is built on top of your SEO efforts, the time it takes to appear in AI answers will depend on where you are in your SEO process.

SEO and AI SEO are all about turning visibility into revenue.

Here’s how:

  • Position you as the "cited authority"
  • Search used to be just a list of links; now modern search is a direct conversation. When I optimize your brand to be cited in AI answers (like ChatGPT or Google’s AI Overviews), I am getting you a recommendation. Users trust the AI's selection, which means the traffic that clicks through to your site is already pre-sold on your credibility, which, in its turn, leads to significantly higher conversion rates.

  • Capture high-intent "conversational" traffic
  • People use AI search to ask complex, specific questions (e.g., "Who is the most reliable supplier for X in my budget?"). By optimizing for these Long Language Model (LLM) queries, I place your business directly in front of prospects who are at the very bottom of the funnel and ready to spend rather than just browse.

  • Dominate the whole search spectrum
  • Traditional SEO captures the users clicking on standard links, while AI SEO captures the users reading the summary box. By combining these services, I double your digital real estate. This ensures that whether a customer wants a quick AI answer or a deep-dive website visit, your brand is the solution they find.

  • Shorten the sales cycle
  • When an AI model synthesizes your content and presents your solution as the answer to a user's problem, it effectively automates the education phase of the sales process. Prospects arrive at your website understanding your value proposition, which means your sales team (or landing page) spends less time explaining and more time closing.

  • Work directly with an expert who’s invested in your success
  • When you work with me, you're not just another account. You get a dedicated partner who understands your business, adapts to your goals, and actively works to maximize your results. My success is tied to yours, so I’m always focused on what drives your bottom line.

Get in Touch

Need an SEO service or just have a question? I'm happy to help.

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