SEO Specialist

About Pav

Hi, Pav here. I partner with businesses to translate web traffic into tangible results. My mission is to demystify SEO and AI Search for small and medium-sized businesses and implement data-backed strategies that drive measurable organic traffic and contribute directly to business goals.

With an analytical mindset cultivated during my studies at Vanderbilt University (Nashville, TN), my journey into digital marketing and organic search specifically began in 2010 when I landed a content localization specialist role. What I signed up for as "content" work quickly revealed itself as SEO fundamentals work in disguise, where I collaborated with web developers and marketers to bake SEO best practices into every page I touched while gradually taking on more responsibilities. And I loved it.

Ever since then, I've continued working in digital marketing before starting my own SEO consultancy in 2022, focusing on small and medium-sized businesses. As a small operation myself, I can serve them better, and being a small business, I truly understand their needs and challenges.

While SEO and AI search consultancy is my core offering, I'm also hands‑on with web development - coding fast, mobile‑first responsive sites from scratch. That way, your site isn't just built to look good; it's built to rank from day one, which gives you a real competitive edge online.

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Certified marketing insider

My Approach to Organic Search Optimization

The way I work is pretty simple. I start by understanding my clients' business and their goals. Throughout the process, I maintain open communication and make adjustments as needed to ensure that we are on track to achieve their goals.

Deep Business Understanding

I take the time to truly understand your business goals, target audience, and industry landscape before suggesting any strategy. Your SEO and AI search efforts should align with your overall business objectives.

Transparency and Education

I explain complex SEO and AI SEO concepts in plain language and keep you informed every step of the way. You'll understand exactly what we're doing and why it matters for your growth.

Data-Driven Strategy

I don't guess or follow trends blindly. Every recommendation I make is backed by thorough research and analytics, which ensures your resources are allocated where they'll have the greatest impact.

Adaptable Solutions

Organic search optimization isn't one-size-fits-all. I craft custom strategies that fit your specific needs and adjust them as we see what works best for your unique situation.

Want to explore working together? Contact me, and I’ll let you know upfront if I’m the right match.

Some of the industries I've worked in

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Home Services

Targeted local SEO for electricians, plumbers, HVAC technicians, roofing companies, and pest control businesses to capture high-intent neighborhood searches.

7+ Years Experience
⚖️

Professional Services

Specialized optimization for small legal practices, accountants, financial advisors, and consultants to build authority and generate qualified client leads.

6+ Years Experience
🦷

Healthcare SMEs

Local and specialized optimization for independent chiropractors, dental practices, and small medical clinics focused on patient acquisition and service visibility.

5+ Years Experience
🏭

Manufacturing

SEO and AI SEO for small and mid-sized manufacturers to improve visibility in specialized industrial searches and supplier directories.

5+ Years Experience
🏠

Real Estate

Local SEO and content marketing for independent realtors, small agencies, and property management companies to dominate neighborhood-specific searches.

6+ Years Experience
🛒

E-commerce SMEs

Comprehensive SEO and AI search strategies for small online retailers and specialty shops to compete against larger platforms through niche optimization.

7+ Years Experience

Stuff I Am Into

SEO and digital marketing aren't just my job - they're my hobby too. I spend free moments scanning SEO and digital marketing news and staying on top of marketing trends. Sometimes I might fall into a Reddit rabbit hole or dive into my stock trading app to see what the numbers say.

I'm an introvert at heart, so I also recharge with quiet pastimes like reading a novel or writing a few lines of code. Together, these interests keep me sharp, inspired, and always plotting my next move, whether it's a campaign tweak or an actual trip abroad.

📈 SEO News
💻 Coding
📱 Reddit
📊 Trading
📚 Reading

Get in Touch

Need an SEO or AI SEO service or just have a question? I'm happy to help.

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